A loved website is an effective website and
we all sense when we come across a website that is not loved
1. Regular Care
Your website needs regular nurture. Don’t keep putting off your website issues. When did you last update any information? How about adding a News or Blog and update it at least once a week. Consider a CMS website.
2. Make it feel Special
Is your website looking tired and neglected? Give it a new facelift, take a fresh look at the design and feel. Are the images the best quality? Most visitors to your website will decide within 8 seconds whether your site is worth exploring. Is yours engaging and compelling?
3. A website is for life not just for Valentine
Your website should be seen as a journey. Put a monthly repeating entry in your calendar to care for your website. Make sure you create SMART actions.
S – Specific (Describe it very clearly)
M – Measurable (How will you know when you have achieved it)
A – Achievable (Bite sized action you can definitely do)
R – Realistic (Avoid expensive or things outside your expertise)
T – Timed (set a date to complete it)
4. Get back to basics
Your website is an important element of your marketing. Ask yourself - Who is your Dream Client? What do they love? What would they expect on your website? What tips or hints would they find truly useful? Can they easily find this on your website? Is it really simple to send you an enquiry? Does it have a CUSP (Compelling Unique Selling Proposition) and Call to Action?
5. Share the love
Use Social Bookmarking to allow visitors to your website to share articles with their contacts on as Facebook, Twitter and Linkedin. (See the links at the foot of this article on the website) You should also make the effort to regularly share links to articles on your website with your Social Netwoking contacts.
6. Make sure Google loves your website
So your website is a loved and beautiful presentation to your Dream Client but… is your website found in Google? Is it Search Engine Friendly (SEF)? If Google loves your website so could thousands of potential new dream clients! Click here to read How Do I Get My Website Found in Google?
7. Let Easykey love your website!
Would you like your website to be cared for by people are passionate about websites and love to give them a fresh new engaging look? Would you like this company to regularly suggest ways your website might create you more quality enquiries... from your dream customers? Why not ask Easykey? Easykey uses fully managed dedicated servers in the UK to make sure your website and email is reliable and safe. And we are experts in getting Google to love your website with our various Search Engine Optimisation packages.