Wednesday 8th October 2008 | How do I get my Website found on Google? |
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We often get asked the question - How do I get my website to come up in Google? Well the answer could be a one liner "let us do it for you" - but this is a short article on the main things you can do for yourself or ask your web designer to help you with. 1. Start with a good website It's all very well putting in lot's of effort to getting your website found, but if the site is poor in quality and information it can have a negative effect on your business. Make sure that your website is Search Engine Friendly i.e.
2. Submit your website to Search Engines You can go to Google, Yahoo, AskJeeves, etc. and 'invite' them to come an 'spider' your website (that means an automated programme will 'crawl' all over the pages of your website looking for text and metatags. Here is a link to register your website with google for free http://www.google.co.uk/addurl 3. Continually Research your Keywords Keywords are the words or phrases people might use to find your website. For instance typing the word easykey into google will bring up at site at number one. Now this is all very well if potential clients know our name - but what if someone typed computer tuition bishops stortford ? Easykey still comes up at the top - but interestingly not with the easykey website but via www.bsbc.org.uk - a business networking website in Bishops Stortford that links to my website. Find out what search phrases were used to find your website - you might be surprised e.g. in the last week the easykey website was found using the phrase how to email pictures You need to keep changing your keywords metatag code with keywords that are targeted at who you want, popular (there is no point in using keywords that no-one is searching with) and beat your competitors 4. Get links to your website on other websites There are many websites out there that offer free or low cost links to your website. With some careful selection, a link to your website on the right kind of site for your target audience can bring in some quality leads. It is usually preferable to have five strong leads a month than thirty who are only vaguely interested. So if you are an estate agent covering the Pelhams area for example - sponsoring the community website at www.thepelhams.net with a banner will target an audience of people interested in that area. If you are paying, always check out the number of hits and particularly the number of unique visitors to the site. For example the Pelhams website currently averages over 5,200 hits a day comprising of over 360 different visitors a day. Here are some useful links to websites offering free links to businesses:
Another strategy is to trade reciprocal links with your non-competitors. So think laterally - If you are a hairdresser your target audience is probably interested in holidays, new cars, garden design, distinctive furniture, beauty treatments, eating out etc... Now find popular websites in your geographical area and offer to link to their website if they link to yours. 5. Use Search Engine Optimisation (SEO) services Search Engine Optimisation (or SEO) describes the service of using a professional computer consultancy to do all the leg work for you. Easykey offer four levels of SEO starting from a Basic Search Engine submission service (100 search engines monthly for a year) for an annual fee of just £44. Click here to read more 6. Training Course Easykey offers a regular training course entitled How to use the Internet to Promote Your Business click here for course outline |
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